The Business of Homeschooling
Explore the business side of homeschooling. As the number of homeschoolers continues to grow, the art of marketing to homeschoolers increases in significance. We take a look at the demographics of the homeschool market and homeschooling businesses. Also of interest is the relationship between the homeschooling market and corporate entities.
The Business of Homeschooling:<br>The Homeschool Market
Reaching the Homeschool Market
A look at what homeschoolers buy and different ways to reach the homeschool market.
Parents Educating at Home (PEAH)
Parents Educating at Home (PEAH) has as its goal to network with businesses and organizations to raise the awareness of home schooling in the community. They work to manage and communicate discounts and savings that home schooling families can receive as well as continually work to obtain additional discounts both nationally and locally on behalf of the homeschooling community. In order to become a member, you must pay a fee.
Homeschool Speakers & Vendors Association
The Homeschool Speakers and Vendors Association (HSVA) was originated and founded by Steve Clark, a homeschooling dad from Louisville, KY. From 1998 to the present, Clark also spent over 2000 hours working in homeschool booths and speaking at homeschool conventions all across the US and Canada. After meeting hundreds of other speakers and vendors at these conventions, Clark saw that there was a great need for an association that would provide support and assistance, mainly in the areas of compiling convention information and developing marketing resources. After brainstorming the idea with other vendors and speakers, Clark and his wife, Katrina, launched HSVA in 2003.
Homeschoolers: Who Are They And How Do You Market to Them?
Maureen McCaffrey Williamson examines the homeschool market and shares several resources for contacting with the homeschool market, including mailing lists of homeschoolers, periodical available for advertising, and more.
Marketing to the Homeschool Audience
The homeschool niche is unique and has its own quirks. This youtube video shares ten tips for marketing your product or service to homeschool parents.
Marketing to Homeschoolers with Podcasts
With podcasts you have a chance to reach a new component of the homeschool audience that you might not reach via newsletters, blog posts, or social media. This video details three advantages to marketing through podcasts.
Marketing to Homeschoolers: Specialty Retailers Find a New Niche
If you’re looking for a perfect niche market for your specialty toys, you might try homeschoolers. Since they are outside of the mainstream, they tend to be more skeptical about mass-marketed products and more inclined to make unorthodox choices, as a scan of homeschooling websites and a survey of five homeschooling moms revealed.
The Homeschool Marketer
The Homeschool Marketer is the place to gather all your tips about homeschool marketing and public relations. Whether you are considering marketing to home educators, are a homeschooler attempting to spread the word about your business efforts, or just want to know the news from the busy bees at The Old Schoolhouse Magazine, this is the place to get the "buzz".
Targeting a Message: Homeschoolers and Social Media
Homeschoolers are actually not the easiest marketing targets in general. You might think that we are such a specific subset of the population that we basically have a marketing bullseye on our foreheads, but the truth is that people homeschool their children for such a wide variety of reasons that figuring out where we are coming from can be a full-time job in itself. The one thing homeschoolers DO have in common is their belief that by homeschooling, they are providing a customized education for their child.
Product Reviews on Homeschool Blogs: How to Get Them
How to get bloggers interested in your products so that they will write product reviews on their homeschool blogs -- have an outstanding product first of all and give bloggers incentives. Find social media savvy homeschool bloggers on Twitter and G+ using two special hashtags.
Featured Resources
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Field Trips: Bug Hunting, Animal Tracking, Bird-watching, Shore Walking
With Jim Arnosky as your guide, an ordinary hike becomes an eye-opening experience. He'll help you spot a hawk soaring far overhead and note the details of a dragonfly up close. Study the black-and-white drawings -- based on his own field research -- and you'll discover if those tracks in the brush were made by a deer or a fox.In his celebrated style, this author, artist, and naturalist enthusiastically shares a wealth of tips. Jim Arnosky wants you to enjoy watching wildlife. He carefully expla...
The Work-at-Home Sourcebook
This indispensable directory contains information not found in any other book on the subject. The Work-at-Home Sourcebook is the only book available which gives specific information for finding, applying for, and getting home work with AT&T, J. C. Penney, and more than 1,000 other companies that routinely hire qualified home workers. Contact information, job descriptions and requirements, and details on pay and benefits are included. Other chapters cover handicrafts, franchises, telecommuting, l...
Children at Play : Using Waldorf Principles to Foster Childhood Development
Children at Play is an insightful exploration into the world of children's play and its tremendous significance in the shaping of each child's humanity. A mother and proponent of Rudolf Steiner's Waldorf system of education, author Heidi Britz-Crecelius offers practical suggestions and an up-to-date list of resources for today's families.
The Unprocessed Child: Living Without School
This book shows how school is not necessary for a child to gain learning, socialization, or motivation. It offers a look at radical unschooling, a way of educating children without coercion, curriculum, or control. This look at a child who grows from childhood to adulthood with the experience of self-direction is a celebration of the success of unschooling. Covers topics such as parenting, self-discipline and self-motivation, socialization, and more.
Bob Books
Bob Books are organized into sets that progress in level as your child learns. They have cute stories and darling illustrations. These books are perfect for children ages 4 to 8.
Bob Books First! Level A, Set 1
Bob Books First! Level A, Set 2
Bob Books First! Level B, Set 2
Bob Books First! Level C, Set 1